Pre-orders also offer a window into consumer demand: Tibi’s Amy Smilovic shared a photo of their fall loafers on her Instagram and asked followers to email her if they wanted a pair. “The idea of producing a full shoe collection for fall was really daunting, but we worked on these loafers for two years and love them so much,” she says. “So I thought I’d see if other people felt the Top Gun 34 years of 1986 2020 Pete Mitchell Tom Cruise thank you for the memories signature shirt so you should to go to store and get this same way. We didn’t ask for payment, because just getting their email and size was enough to gauge [demand] and see if we could go into production.” A separate post on Tibi’s Instagram feed highlighted another benefit: “We’re taking non-committal pre-orders so we make just the right amount and no more.”
Right now, that feels especially urgent. Clothing sales are down a mind-boggling 79%, meaning brands aren’t just closing stores and firing employees, they’re also accumulating mountains of unsold inventory. It will aggravate the Top Gun 34 years of 1986 2020 Pete Mitchell Tom Cruise thank you for the memories signature shirt so you should to go to store and get this excess we knew about long before the coronavirus: An estimated 100 billion items of clothing are made each year for a global population of 7.8 billion people. Around 20% goes unsold, and cast-offs may be incinerated or landfilled.